Operating a Waxing the City studio in Minnesota means posting a $25,000 surety bond your franchise agreement with Self Esteem Brands, LLC requires — the bond protects customers who buy prepaid memberships or service packages if your studio can't deliver them. Premiums cost 1% of the bond amount; the application includes a credit consent, but it authorizes a soft pull only, never a hard inquiry.
















A franchise-agreement bond like this is one of the simpler filings in surety. Here's the entire process:
Business details, your Waxing the City franchise contract date, the $25,000 bond amount the agreement fixes, and an effective date. That's the application.
Franchise bonds like this are among the thousands of bond types that issue right after purchase. If a check ever runs, it is a soft pull that never affects your score.
Your executed bond and power of attorney arrive by email, ready to submit as part of your Waxing the City location paperwork. Wet-ink original mailed on request.
Waxing the City's own Franchise Disclosure Document explains that clients can purchase memberships and prepaid service packages, and that the franchisor requires every franchisee to obtain a surety bond to protect customers who purchase memberships or pre-paid service packages. This is a condition of your franchise relationship with Self Esteem Brands, LLC — not a Minnesota consumer-protection statute — set at $25,000 for a Minnesota Waxing the City studio.
It's a three-party arrangement: you (the principal, the franchisee), the surety carrier, and Self Esteem Brands, LLC or its designated affiliate (the obligee), protecting the customers who prepay for waxing memberships and service packages. If a franchisee can't deliver the prepaid services a client already paid for, a claim can be made against the bond up to $25,000.
It is not insurance for you — if the surety pays a claim, you repay the surety. Minnesota's own club-membership bonding statute (Minn. Stat. ch. 325G) defines a 'health club' as a physical-fitness facility, which does not describe a waxing and skincare studio, so this requirement runs through your franchise contract, not that law. Keep a copy of your bond and franchise agreement together, and confirm the current required amount and named obligee directly with Self Esteem Brands or your franchise business consultant before you apply.
These are the actual underwriting fields, including your franchise contract date and a one-time soft-pull credit consent. The pull never affects your score, and your premium is 1% of the $25,000 bond amount.
Start the application →1% of the bond amount, soft pull only. Confirm the figure, apply, and file with your franchisor the same day. Free until issued.