10-RFP-2437426275-YB-Wine Content Library

The scope of work includes planning and coordination (develop a 12 month production plan, coordinate a proposed calendar and trip plans, provide a named project manager), statewide field production (propose a program comparable to approximately six regional trips, 15 field production days and four seasonal windows, with an estimated 22 to 30 producer locations, covering every AVA and eastern or coastal muscadine producers, providing professional still photography, 4K motion B roll, environmental portraits, and aerial work), campaign production (plan and execute one distinct, more controlled campaign production with an approved creative brief, budget and schedule, yielding hero stills, polished motion and finished edited video), and rights and releases (the base price must include a perpetual, nonexclusive, worldwide license for the Council to use, reproduce, crop, adapt and distribute all final delivered assets in any media for its own marketing, advertising, publicity, editorial, websites, social, collateral, displays, events, point of sale and packaging).