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Estimated value: $1.
University of Houston bid openings will be reviewedand completed solely through the JAGGAER Sourcing Event Portal. To respond to
Invitations and Requests posted to JAGGAER, you mustfirst create an online account. To create an account, or to log in usingan existing
account, go to the University of Houston Supplier Portal.Bid & RFP opportunities can befound at the following links:
Jaggaer Sourcing EventPortal - Any solicitations found within the JAGGAER Sourcing Event Portalmust be submitted through this link. The event portal will include all up todate information and documents related to this solicitation.
Electronic StateBusiness Daily(ESBD)/State of Texas BidPortal - This portal includes referencedocuments related to bids, however, responses to bids will only beaccepted via Jaggaer.
For more details related to reviewingand responding to sourcing events via the JAGGAER Sourcing Event Portal, pleaseclick here https://uh.edu/office-of-finance/purchasing/Purchasing%20Training/jaggaer---searching-for-sourcing-events.pdf
The scope of work includes paid digital campaigns across Meta, Google, LinkedIn, and other sites; retargeting strategies; audience segmentation and targeting; landing page strategy and optimization; conversion rate optimization; search engine optimization (SEO); large language model optimization (LLMO); generative engine optimization (GEO); A/B testing and continuous campaign optimization; and campaign performance reporting and analytics. The selected vendor will support efforts to increase high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel while maintaining alignment with the Bauer College brand and enrollment goals.
Source: Texas SmartBuy (ESBD) (solicitation RFP-730-UofH-3139), retrieved via the Texas Comptroller Electronic State Business Daily. View the official posting , always confirm requirements and deadlines with the issuing agency.