Direct Response Fundraising, Strategy, Creative, and Growth Services

The selected supplier(s) will plan, execute, manage, and report on UT MD Anderson's direct response fundraising program, including acquisition, renewal and retention, telemarketing, lapsed donor reactivation, stewardship, acknowledgment, monthly giving, holiday giving, and mid-level donor programs. Services also include integrated program strategy, budget forecast and management, account and project management, data management targeting and modeling, creative strategy and development, email program management, paid advertising and top-of-funnel audience acquisition, and reporting analytics and forecasting. The supplier(s) will coordinate with UT MD Anderson's designated suppliers for direct mail printing, lettershop, postage, gift processing, and lockbox services.