RFP 2026.07 Brand Identity Services

The selected firm shall conduct research-informed brand discovery involving qualitative and quantitative methods across prospective students, current students, faculty, staff, alumni, employers, high school partners, parents, community members, civic leaders, and athletics stakeholders. The firm shall deliver a comprehensive Institutional Brand Intelligence Report. For the institutional brand, the firm shall develop brand strategy, present a minimum of three concept directions, create a primary logo system with multiple configurations and color variations, establish brand architecture for departments and programs, produce a comprehensive brand manual, and deliver production-ready templates for business systems, recruitment materials, advertisements, social media, signage, and video applications. For athletics, the firm shall develop a distinctive collegiate identity with strategy, present at least three concept directions, deliver primary and secondary marks, develop complete baseball and softball uniform systems with production specifications, create merchandise and apparel applications, design facilities and game-day branding, produce digital and media graphics, create a separate athletics brand manual, and coordinate a launch plan. For the 60th-anniversary deliverable, the firm shall develop commemorative identity (minimum two directions), create prelaunch teaser campaign, official reveal materials, and postlaunch reinforcement assets, develop historical storytelling framework, provide integrated marketing toolkit with digital, print, apparel, and institutional communications applications, coordinate athletics anniversary integration, produce anniversary brand toolkit with standards, and deliver implementation plan identifying milestones and costs. All deliverables require editable native/source files (AI, EPS, SVG, PDF formats), high-resolution assets, CMYK/RGB/HEX/Pantone specifications, organized digital asset libraries, and training and handoff support enabling independent College administration of identities.