EV CO 2026-Targeted marketing work re: EV awareness
Questions pertaining to the RFP must be submitted via email to Tara Larwick (tara.larwick@state.co.us) by 5 pm (MT), 11/09/26. Questions that are posted by vendor in VSS will not receive a response. Only those questions sent via email per directions above will be addressed. See attached RFP solicitation and all appendices for additional information, terms & conditions, and instructions.
The awarded Offeror will perform three main tasks. Task 1 – Project Communication and Administration: organize a kickoff meeting, hold bi-weekly meetings with CAE/CEO, hold at least two partner meetings each quarter, and submit monthly reports and invoices. Task 2 – Campaign Strategy: conduct a statistically significant survey of approximately 2,000 Coloradans (95% confidence level, available in English and Spanish), review national EV marketing campaigns from the last two to three years, develop a media plan and budget including paid digital media strategies, develop an overall campaign strategy based on survey findings and existing data, and manage a centralized website (either enhancing the existing EV CO website or building a new one) with features such as content in English and Spanish, EV calculators, links to resources for finding EVs and charging stations, EV range maps, fleet resource page, and storytelling. Task 3 – Campaign Management and Execution: implement the approved campaign strategy including digital media buys, collaborate with partners, track key campaign metrics monthly, manage and update the website, and annually conduct statistically significant surveys to measure campaign impact.
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Most Colorado work asks for the two below, and the solicitation documents are where it’s stated. One prequalification covers both — on this bid and the next.
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Source: Community Access Enterprise - CEO (solicitation RFP-EFBA-2027000096-1), retrieved via a public procurement portal. View the official posting, and always confirm requirements and deadlines with the issuing agency.