Eastern Oregon UniversityIssuing agency·Lagrande, OR·via the OregonBuys statewide open-bids boardEastern Oregon University (EOU) requests proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel digital marketing campaign anchored by paid search (SEM) boosts in EOU's target recruitment areas -
including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro
area - to grow prospective student inquiries and applications, including dedicated outreach to veteran and military-connected students.
The contractor must supply strategic planning, media services, creative assets, tracking systems and campaign management including full-funnel execution across paid search on Google and Microsoft Ads, Connected TV/OTT non-skippable video, paid social on Meta, TikTok and YouTube, programmatic display and GA4 retargeting; DMA-targeted delivery in Portland, Boise and Yakima-Pasco-Richland-Kennewick DMAs and rural Eastern Oregon, Western Idaho and Southeast Washington; tailored messaging for Latinx, on-campus undergraduate and military/veteran audiences with bilingual assets; GA4 and Slate CRM integration with UTM taxonomy and cost metrics; and daily dashboard, bi-weekly updates and monthly reporting to achieve 20% year-over-year growth and 70%+ in-market OTT delivery within a budget not to exceed $100,000.
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Most Oregon work asks for the two below, and the solicitation documents are where it’s stated. One prequalification covers both — on this bid and the next.
A surety’s written statement that it expects to bond you up to a stated amount, subject to final underwriting. It’s what an agency asks to see before they take your bid seriously.
Source: OregonBuys (bid S-580100-00018205), retrieved via the OregonBuys statewide open-bids board. View the official posting, and always confirm requirements and deadlines with the issuing agency.
