Light RFP
Government · Hawaii

RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA

Due Aug 18, 2026·20 days left·General ConstructionView official posting ↗
Issuing agency
State of Hawaii — Hawaii Tourism Authority
Method
Request for Proposals
Category
Goods and Services
PIN
RFP 27-17 China MMA
Location
Hawaii
Posted
Jul 18, 2026
Takeaways by LightRFP AI

Generate a quick AI overview of this bid, pulled from its details and the attached documents.

Description

The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.
The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing.
Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.

Line Items

RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA — Qty 1 JOB
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.
The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing.
Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.

Documents12
HTA RFP 27 17 Hawaii Tourism Destination Brand Marketing China MMA FINAL 071726.pdfPDF
ATTACHMENT 01 Budget Plan Worksheets.xlsxXLSX
ATTACHMENT 02 Activity Measures Worksheet.xlsxXLSX
ATTACHMENT 03 Subcontractor References if applicable.docxDOCX
ATTACHMENT 04 Offeror Check List.docxDOCX
ATTACHMENT 05 Proposal Transmittal Letter.docxDOCX
ATTACHMENT 06 Corporate Resolution.docxDOCX
ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors.docxDOCX
ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdfPDF
ATTACHMENT 09 Contractor References.docxDOCX
ATTACHMENT 11 Confidential Information List if applicable.docxDOCX
ATTACHMENT10 Partnership Opportunities.docxDOCX

Contact

Name
Tracey Fermahin
Phone
808-973-2255
Address
Hawaii (Statewide)
Full source recordfrom State of Hawaii — Hawaii Tourism Authority
Rfid
27000081
Detail
Email
tracey.a.fermahin@hawaii.gov
Phone
808-973-2255
Fields
Label
Solicitation Number
Value
P27000081
Label
Status
Value
Released
Label
Department
Value
Business, Economic Development, & Tourism
Label
Division
Value
Hawaii Tourism Authority
Label
Islands (where the work/delivery is to be performed)
Value
Statewide
Label
Category
Value
Goods and Services
Label
Release Date
Value
07/17/2026
Label
Offer Due Date & Time
Value
08/17/2026 02:00 PM
Label
Description
Value
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.
Label
Contact Person
Value
Fermahin, Tracey
Label
Email
Value
tracey.a.fermahin@hawaii.gov
Label
Phone
Value
808-973-2255
Label
General Comments
Label
Procurement Officer
Value
Tracey Fermahin
Label
Attachments
Value
HTA RFP 27 17 Hawaii Tourism Destination Brand Marketing China MMA FINAL 071726.pdf ATTACHMENT 01 Budget Plan Worksheets.xlsx ATTACHMENT 02 Activity Measures Worksheet.xlsx ATTACHMENT 03 Subcontractor References if applicable.docx ATTACHMENT 04 Offeror Check List.docx ATTACHMENT 05 Proposal Transmittal Letter.docx ATTACHMENT 06 Corporate Resolution.docx ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors.docx ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf ATTACHMENT 09 Contractor References.docx ATTACHMENT 11 Confidential Information List if applicable.docx ATTACHMENT10 Partnership Opportunities.docx AG-008 103D General Conditions (1.10.23).pdf Download All
Label
Quantity
Value
1
Label
Unit of Measure
Value
JOB
Label
Title
Value
RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA
Label
Description
Value
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.
Status
Released
Islands
Statewide
Category
Goods and Services
Division
Hawaii Tourism Authority
Line Items
Title
RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA
Quantity
1
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.
Unit Of Measure
JOB
Department
Business, Economic Development, & Tourism
Attachments
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing. Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.
Release Date
07/17/2026
Offer Due Date
08/17/2026 02:00 PM
Contact Person
Tracey Fermahin
Procurement Officer
Tracey Fermahin
Solicitation Number
P27000081
Listing
Title
RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA
Island
Statewide
Sol Num
P27000081
Status
Released
Category
Goods and Services
Dept Sol Num
RFP 27-17 China MMA
Last Amended
07/17/2026
Release Date
07/17/2026
Offer Due Date
08/17/2026 02:00 PM
Detail Html
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The scope of services shall be limited to leisure travel marketing. <br> <br>Marketing services and activities pertaining to the Meetings, Conventions &amp; Incentives (MCI) market segment are expressly excluded from the scope of this RFP. <br> </dd> <dt>Contact Person</dt> <dd>Fermahin, Tracey</dd> <dt>Email</dt> <dd><a href="mailto:tracey.a.fermahin@hawaii.gov">tracey.a.fermahin@hawaii.gov</a></dd> <dt>Phone</dt> <dd>808-973-2255</dd> <dt>General Comments</dt> <dd></dd> <dt>Procurement Officer</dt> <dd>Tracey Fermahin</dd> <dt>Attachments</dt> <dd> <a href="/resources/188648/HTA RFP 27 17 Hawaii Tourism Destination Brand Marketing China MMA FINAL 071726.pdf" target="_blank" rel="noopener noreferrer">HTA RFP 27 17 Hawaii Tourism Destination Brand Marketing China MMA FINAL 071726.pdf</a> <br> <a href="/resources/188649/ATTACHMENT 01 Budget Plan Worksheets.xlsx" target="_blank" rel="noopener noreferrer">ATTACHMENT 01 Budget Plan Worksheets.xlsx</a> <br> <a href="/resources/188650/ATTACHMENT 02 Activity Measures Worksheet.xlsx" target="_blank" rel="noopener noreferrer">ATTACHMENT 02 Activity Measures Worksheet.xlsx</a> <br> <a href="/resources/188651/ATTACHMENT 03 Subcontractor References if applicable.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 03 Subcontractor References if applicable.docx</a> <br> <a href="/resources/188652/ATTACHMENT 04 Offeror Check List.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 04 Offeror Check List.docx</a> <br> <a href="/resources/188653/ATTACHMENT 05 Proposal Transmittal Letter.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 05 Proposal Transmittal Letter.docx</a> <br> <a href="/resources/188654/ATTACHMENT 06 Corporate Resolution.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 06 Corporate Resolution.docx</a> <br> <a href="/resources/188655/ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 07 Standard Qualifications Questionnaire for Offerors.docx</a> <br> <a href="/resources/188656/ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf" target="_blank" rel="noopener noreferrer">ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf</a> <br> <a href="/resources/188657/ATTACHMENT 09 Contractor References.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 09 Contractor References.docx</a> <br> <a href="/resources/188658/ATTACHMENT 11 Confidential Information List if applicable.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT 11 Confidential Information List if applicable.docx</a> <br> <a href="/resources/188659/ATTACHMENT10 Partnership Opportunities.docx" target="_blank" rel="noopener noreferrer">ATTACHMENT10 Partnership Opportunities.docx</a> <br> <a target="_blank" rel="noopener noreferrer" href="/static-resources/AG-008 103D General Conditions (1.10.23).pdf">AG-008 103D General Conditions (1.10.23).pdf</a> <br/><br/> <a class="btn" href="public-display-solicitation.html?_eventId=downloadAllAttachments&">Download All</a> </dd> </dl> <p> Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: <a href="mailto:tracey.a.fermahin@hawaii.gov">Fermahin, Tracey.</a> </p></div> <div role="tabpanel" class="tab-pane" id="tabs-2"> <h4>P27000081&nbsp;<small>RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA</small></h4> <fieldset> <legend>Line Items</legend> </fieldset> <div id="line-items-table-container"> <div class="acc-header"> <div class="row"> <div class="col-md-1">#</div> <div class="col-md-3">Title</div> <div class="col-md-1">Quantity</div> <div class="col-md-2">Unit of Measure</div> <div class="col-md-3">Commodity Code</div> <div class="col-md-2">&nbsp;</div> </div> </div> <div class="panel-group chevron-toggler panel-accordion line_items_accordion" id="line_items_accordion"> <div class="panel panel-default"> <div class="panel-heading"> <h4 class="panel-title"> <a rel="0" class="accordion-toggle" data-toggle="collapse" data-parent="#line_items_accordion" href="#collapse0" id="0"> <div class="row"> <div class="col-md-1"> 1</div> <div class="col-md-3"> RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA</div> <div class="col-md-1"> 1</div> <div class="col-md-2"> JOB</div> <div class="col-md-3"> 541910, 541613&nbsp; </div> <div class="col-md-2"> </div> </div> </a> </h4> </div> <div id="collapse0" class="panel-collapse collapse"> <div class="panel-body"> <div class="line_item_details" title="Line Item Details"> <fieldset> <legend>Code Table</legend> </fieldset> <div class="row"> <div class="col-lg-12"> <div class="table-responsive"> <table class="table table_row_links table_with_buttons white-bg datatable"> <thead> <tr> <th>Commodity Code</th> <th>Description</th> </tr> </thead> <tbody> <tr> <td>541910</td> <td>Marketing analysis services</td> </tr> <tr> <td>541613</td> <td>Marketing consulting services</td> </tr> </tbody> </table> </div> </div> </div> <fieldset> <legend>General</legend> </fieldset> <dl class="dl-horizontal"> <dt>Quantity</dt> <dd>1</dd> <dt>Unit of Measure</dt> <dd>JOB</dd> <dt>Title</dt> <dd>RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA</dd> <dt>Description</dt> <dd>The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. <br> <br>The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the China major market area. The scope of services shall be limited to leisure travel marketing. <br> <br>Marketing services and activities pertaining to the Meetings, Conventions &amp; Incentives (MCI) market segment are expressly excluded from the scope of this RFP. <br> </dd> </dl> <fieldset> <legend>Attachments</legend> <ul class="gray small_font"> </ul> </fieldset> <br/> <a href="#" class="btn btn-default printBtn">Print</a> </div> </div> </div> </div> </div> </div> <p> Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: <a href="mailto:tracey.a.fermahin@hawaii.gov">Fermahin, Tracey.</a> </p> </div> <div role="tabpanel" class="tab-pane" id="tabs-3"> <div class="errorsContainer content-fullwidth clearfix bottomspace alert-danger hidden"> </div> <h4>P27000081&nbsp;<small>RFP 27-17 Hawaii Tourism Destination Brand Marketing China MMA</small></h4> <fieldset> <legend>Instructions</legend> <ul class="list-unstyled list-spaced"> <li><strong>RESPONSE TO THIS SOLICITATION</strong>: Only responses submitted through HIePRO shall be considered for award.</li> <li><strong>QUESTIONS ABOUT THIS SOLICITATION</strong>: Unless otherwise indicated, questions regarding this solicitation must be directed to the Buyer listed.</li> <li><strong>TRANSACTION FEES</strong>: The awarded vendor shall pay a transaction fee of 0.75% (.0075) of the award, not to exceed $5,000 for each award. This transaction fee shall be based on the original award amount and the awarded vendor shall be responsible for payment of the fee to Tyler Hawaii, the vendor administering the HIePRO. Payment must be made to Tyler Hawaii within thirty (30) days of receipt of invoice. The invoice is generated based on the date the award is posted.</li> <li><strong>OFFER DEEMED FIRM/AUTHORITY TO SUBMIT OFFER</strong>: Submission of an electronic response to the State of Hawaii constitutes and shall be deemed an offer to sell the specified goods and/or services to the State of Hawaii at the price shown in the response and under the State&#039;s Terms and Conditions. The electronic response submitter certifies that he/she is authorized to sign the response for the submitting vendor and that the response is made without connection with any person, firm, or corporation making a response for the same goods and/or services and is in all respects fair and without collusion or fraud.</li> <li><strong>HAWAII GENERAL EXCISE TAX (GET)</strong>: Unless otherwise stated in this solicitation, vendors shall include all applicable taxes in the price submitted. The Hawaii General Excise Tax (GET) shall not exceed 4.712% for the islands of Oahu, Kauai , Hawaii, and Maui. </li> <li><strong>ADDITIONAL FEES AND CHARGES</strong>: Vendors shall include all applicable fees, charges, surcharges, shipping/handling, delivery, or any other charges associated with this solicitation in the price submitted.</li> <li><strong>COMPLIANCE AND DOCUMENTATION</strong>: Vendors are required to be compliant with all appropriate state and federal statutes. Proof of compliance is required through HCE or via paper documentation. </li> <li><strong>VENDOR REGISTRATION IN HAWAII COMPLIANCE EXPRESS (HCE) </strong>: Vendors can register at https://vendors.ehawaii.gov/hce via an annual subscription fee and should subscribe prior to responding to a solicitation. For more information visit the HCE Section of the FAQs at http://spo.hawaii.gov/faqs/#tabs-4.</li> <li><strong>VENDOR COMPLIANCE – PAPER DOCUMENTS </strong>: Vendors not utilizing HCE shall provide paper certificates that must be valid at the time of award. All applications for applicable clearances are the responsibility of the vendor, who must be compliant pursuant to HRS§103D-310(c) with the chapters 1) Chapter 237, General Excise Tax Laws; 2) Chapter 382, Hawaii Employment Security Law; 3)Chapter 386, Worker’s Compensation Law; 4) Chapter 392, Temporary Disability Insurance; 5)Chapter 393, Prepaid Health Care Act; and 6) §103D-310(c), Certificate of Good Standing (COGS) for entities doing business in the State. Upon receipt of compliance paper documents (A-6, LIR#27, COGS), the purchasing agency reserves the right to verify their validity with the respective issuing agency. </li> <li><strong>VENDOR NON-COMPLIANCE </strong>: NON-COMPLIANCE may result in a vendor not receiving an award, delay of payment, or cancellation of award. If the vendor does not maintain timely compliance, which is the vendor’s responsibility, an offer otherwise deemed responsive and responsible may not be awarded. State agencies may check for compliance at any time.</li> </ul> </fieldset></div> </div> </main> <footer id="footer_app" class="footer_app" role="contentinfo"> <div class="row"> <div class="col-sm-12 col-md-6"> <p class="subheading"> Hawaii State Procurement Office </p> <address class="some-bottom-margin">1151 Punchbowl Street, Honolulu, HI 96813</address> <p>Phone: (808) 586-0554 | Fax: (808) 586-0570</p> </div> <div class="col-sm-12 col-md-6"> <p class="subheading text-right"> Copyright &copy; <span id="copyright_year_start">2014</span><span class="copyright_year_current"></span>. 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Detail Fetched
Yes

Source: State of Hawaii — Hawaii Tourism Authority (solicitation HI_HIEPRO-P27000081), retrieved via a public procurement portal. View the official posting — always confirm requirements and deadlines with the issuing agency.