Department of DefenseIssuing agency·Wichita, KS·via the SAM.gov Get Opportunities APIPOC: Terry Anderson Contracting Officer
Small Business set-a-side
NAICS Code: 541810 – Advertising Agencies
Size Standard: $25M
PSC: R701 – Support-Management : Advertising
This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.
The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS.
Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants.
The agency's requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.
The contractor will provide an advertising partnership for movie theater advertising in Wichita KS, specifically playing 30-second spots on screen prior to movies at Gold CPT, Regal and Gold Regal theatres, targeting localized recruiting demographics aged 18-30.
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"66619-1429""TOPEKA""KS""USA""KO DODAAC FOR KSANG DO NOT DELETE""5920 SE COYOTE DR BLDG 662"Most Kansas work asks for the two below, and the solicitation documents are where it’s stated. Here’s what each costs through Light RFP if you need one.
Source: SAM.gov (notice 6bde5d596af04b469d750a8317ec5f04), retrieved via the SAM.gov Get Opportunities API. View the official posting, and always confirm requirements and deadlines with the issuing agency.